Southern Baked Chicken

Made with a simple homemade spice rub, rich butter, caramelized onions and a hint of maple essence, my Auntie Rose’s Southern Baked Chicken recipe is tender, juicy and chock-full of flavor! Baked, not fried, this recipe is perfect for hands-off cooking! 

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A close up of baked chicken legs and wings after coming out of the oven

For those of you who don’t know, Auntie Rose is one of the many women I was blessed to have been raised by. A master in the kitchen, Auntie Rose is someone I constantly look up to. Her creativity, energy and excitement continue to inspire me. I just love me some Auntie Rose!

Rose’s recipe rolodex is a thing of beauty. From cornbread dressing to deviled eggs, Auntie Rose has perfected it all. On special occasions, or when I’ve buttered her up just enough, I can sneak a recipe or two out of the vault. Shhh, don’t tell.

Today, I’m sharing one of my absolute favorite Auntie Rose specialties: Southern Baked Chicken. Trust me, one bite in and you’ll swear that they flew straight down from heaven and onto the plate!

Perks and Highlights of the Best Southern Baked Chicken Recipe

Cuisine Inspiration: Southern Comfort This dish isn’t just food; it’s a warm, soulful hug from the deep South. Every bite promises a taste of tradition, comfort, and home-style cooking that Southern cuisine is celebrated for.

Primary Cooking Method: Baking We’re ditching the deep fryer and showing our oven some love! Slow-baking ensures every flavor is savored, and each bite is infused with soulful spices and a signature sweetness.

Dietary Info: High Protein, Gluten-Free (check your Worcestershire sauce) It’s a protein-packed main dish that stands proudly on its own. For our gluten-sensitive friends, this can easily be gluten-free—just give your Worcestershire sauce label a once-over!

Key Flavor: Sweet and Savory Symphony Hold onto your taste buds! This chicken is a masterful melody of sweet maple, earthy rosemary, robust garlic, and a spicy whisper of paprika that’ll have you closing your eyes in culinary delight.

Skill Level: Intermediate Novice chefs, don’t you fret! A little patience and love for the process are all you need to bring this dish to life. Season, bake, savor—repeat!

Special Perks:

  1. Flavor That Deepens Over Time: The longer marinade isn’t just a step—it’s the secret. By letting the chicken chill in those spices, you ensure a depth of flavor that a quick toss just can’t deliver.
  2. Oven-Fried, Guilt-Reduced: Get that indulgent, crispy texture without vats of oil. Your heart and waistline will thank you (so will your taste buds)!
  3. Versatility Vibes: Serve it up as the main event at dinner, or slice it up for a zesty salad protein. This chicken is not just a dish; it’s a culinary chameleon.
  4. Meal Prep Friendly: It stays delicious for days! Cook it up, then dine on excellence all week long.
  5. Crowd Pleaser: It’s not just a meal; it’s an experience. Perfect for family dinners, potlucks, picnics, and any event where you want the food to be the star of the show.
Southern baked chicken with fresh rosemary fresh out of the oven ready to serve


Oh man, are you in for a treat today! I’m sure you’ve all had your share of wings but, let me tell you, you’ve never had ‘em like this. Each bite is succulent and packed with well-balanced, full-bodied flavor. From the crisp, seasoned skin to the sticky sauce, these wings have got it all.

So, what’re you waiting for? Let’s make a shopping list:

A close up of fresh raw chicken, sliced onions and butter pats before the chicken goes in the oven to bake

Fresh Chicken 

Do your best to find the freshest chicken possible. Chicken wings should be pink, springy and without any mysterious odors.  You can also use chicken legs or thighs.  I do not recommend using chicken breasts.  Because this recipe bakes super long, chicken breasts are prone to drying out. 

Seasoned Salt

Lawry’s has a designated, super special place in my heart. It’s the perfect balance of salty and smoky.

Dried Rosemary

Peppery, woody, slightly bitter and aromatic, rosemary adds a beautifully herbaceous note to our chicken.

Onion & Garlic Powder

No good spice rub is without the sweet, caramelized and pungent tones of onion and garlic.

Black Pepper

A dash of sharp, pungent goodness. Need I say more?


The best way to get that amazing smoky sweetness.

Maple Syrup

I suggest using a pure maple syrup to achieve that caramel-like, sticky-toffee flavor. The added liquid will also keep the wings moist while baking.  Don’t buy the fake pancake kind.  You will want a pure grade 

Raw chicken, onion slices, butter pats and maple syrup drizzled over chicken before baking


Acidity balances out the sugars from the maple syrup. Onions also release moisture that seeps into the chicken.

Sliced Salted Butter

The pads of butter will melt over the chicken and co-mingle with the syrup to create a sticky-sweet, buttery sauce.

Worcestershire Sauce 

A bit of malted, vinegary flavor rounds out the dish and helps to develop color.

Rosemary Garnish (optional)

We all deserve something pretty, right? A little garnish takes presentation to a whole new level.

How to Make Southern Baked Chicken

  1. Prep Work, Worth the Hype: Start by patting your chicken dry with paper towels, then let it chill in a large bowl. Cool? Cool.
  2. Seasoning Symphony: Next up, you’re gonna whisk together the seasoned salt, dried rosemary, garlic powder, onion powder, and black pepper. This mix is gonna be your ticket to Flavor Town. Make sure that chicken’s dressed to impress in its seasoning coat. Toss it like it’s a salad and you’re the chef. Now, let it sit pretty in the fridge for a few hours, or hey, give it a beauty sleep overnight.
  3. Patience is a Virtue (and Preheat): When it’s showtime, take your chicken out and let it shake off the chill for 30 minutes. Meanwhile, get that oven roaring to life at 325 degrees.
  4. Maple Magic and Butter Bliss: Lay your chicken pieces in your baking dish like they’re sunbathing on a Florida beach. Now, get jazzy with it! Drizzle that golden maple syrup over the chicken, blanket them with onions, and dot with pats of butter like you’re adding stars to a night sky. Finish with a suave drizzle of Worcestershire sauce. Cover them up nice and snug with foil, then let ’em bake for an hour.
  5. Paprika Promenade: An hour later, it’s flip-and-sprinkle time! Turn those chickens over, and let it rain paprika. Back into the oven they go for another hour-long snooze.
  6. Crispy Finale: After the second hour, it’s crunch time. Crank that heat up to 350 degrees, ditch the foil, and if you’re feeling it, make it rain more paprika for that rich, golden hue. Give it another 20-30 minutes to get all nice and crispy.
  7. Garnish and Serve: Fresh out the oven and smelling like heaven, it’s time to make it rain fresh rosemary for that final, chef-kiss touch. Serve it up and watch those plates clear out faster than you can say “Southern comfort!”


From a cook’s perspective, I’m a big fan of Southern baked chicken. When it comes to recipes, easier preparation and quicker cleanup are the best advantages I could ask for! This recipe is the epitome of easy-to-make; you’ll wonder how you went without it for this long.

But, before we get to eating, read up on a few of my BEST chicken baking tips:

Dry Them Well!

After removing the wings from their packaging and properly rinsing them, be sure to dry them REALLY well. Press firmly on the wings with paper towels to blot away excess moisture. The less moisture on the skin, the more crisp and flavorful your wings will be!

Turn While Baking

Be sure to set a timer and turn the chicken halfway through baking. Flipping the chicken will ensure even cooking and golden-brown skin all over!

Rotate the Baking Dish

In most cases, the back of the oven is often hotter than the front. To avoid uneven baking, it’s important to not only turn the wings but also rotate the baking dish.

A spoon drizzling juices over baked chicken

How to Serve

I’d be lying if I said I’ve never eaten this chicken (straight off the pan) for dinner. Ain’t no shame in my game y’all. But, if you’re looking to create a classic Southern spread, look no further.

Here’s how I like to serve ‘em up:

Looking to keep it more simple? These chicken wings pair well with tossed salads, roasted vegetables or some grilled corn on the cob!

Favorite Baked Poultry Recipes

Avoid that weeknight chicken rut by introducing a few of my tastiest recipes into your rotation. Seriously, ditch monotonous munching and get with one of these:

A close up of baked chicken legs and wings after coming out of the oven

Southern Baked Chicken

Made with a simple homemade spice rub, rich butter, caramelized onions and a hint of maple essence, my Auntie Rose’s Southern Baked Chicken recipe is tender, juicy and chock-full of flavor!
4.31 from 165 votes
Prep Time 3 hours 30 minutes
Cook Time 2 hours 30 minutes
Total Time 6 hours
Course: Main Course
Servings: 9 servings


  • 2 tsp seasoned salt
  • 2 tsp dried rosemary
  • 2 tsp garlic powder
  • 2 tsp onion powder
  • 1 tsp black pepper
  • 4 lbs fresh chicken wings We use wings most of the time but you can also use legs or even thighs but not breasts
  • 1/3 cup pure maple syrup
  • 1/2 cup butter in pats
  • 1 large onion thinly sliced
  • 2 tbsp Worcestershire sauce
  • Paprika to taste
  • Fresh rosemary for garnish


  • Dry chicken with paper towels and place in a large bowl. Set aside.
  • Whisk together seasoned salt, dried rosemary, garlic powder, onion powder and black pepper in a small bowl until combined.
  • Sprinkle and toss chicken with seasoning mix ensuring all of the chicken is completely covered. Cover and place chicken in the refrigerator and rest for 2-3 hours or even overnight.
  • When ready to bake, remove chicken from the fridge and allow it to come to room temperature for 30 minutes. Preheat the oven to 325 degrees. Add chicken to a 8×11 or 9×13” baking dish.
  • Use a spoon to drizzle chicken with maple syrup on both sides. Cover with onions then add pats of butter over the chicken. Lastly, drizzle Worcestershire sauce over the chicken. Cover the dish with foil and bake for 1 hour.
  • After an hour, turn the chicken over and evenly sprinkle the top of the chicken with paprika. Bake for an additional hour.
  • After the 2nd hour, turn the temperature to 350 degrees. Remove foil, sprinkle with more paprika if desired for color. Brown for 20-30 more minutes. Garnish with fresh rosemary and serve.


  • We usually use chicken wings for this recipe but you can also use legs or thighs.  Do NOT use chicken breasts because the long bake time does not tenderize them but dry them out.
  • Make sure to use pure maple syrup instead of the artificial pancake kind.


Calories: 378kcal | Carbohydrates: 11g | Protein: 20g | Fat: 28g | Saturated Fat: 11g | Polyunsaturated Fat: 4g | Monounsaturated Fat: 10g | Trans Fat: 1g | Cholesterol: 111mg | Sodium: 729mg | Potassium: 270mg | Fiber: 0.5g | Sugar: 8g | Vitamin A: 483IU | Vitamin C: 3mg | Calcium: 41mg | Iron: 1mg
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Filed Under:  Chicken, Dinner, Easter, Father's Day, Holidays, Main Dishes, Mother's Day, New Year's, Thanksgiving, Valentine's Day


  1. This recipe completely changed the way I cook chicken. I have never liked dark meat my entire life and now I cook it regularly. I am famous for this chicken among my family. I Would recommend it to absolutely anyone. It is an absolute 10, easy as it gets and versatile, you can tweak it in dozens of ways!

  2. I made these wings last night and it was worth the prep and cook time. They smelled divine and were delicious. Congrats on the latest book release I plan on making quite a few of your recipes. Thank you!

  3. Looks like a great recipe. However, is there a replacement option for Worcestershire which usually has anchovies and is related to fish/shellfish allergies. Curious.

    1. There are actually some vegan worchestershire replacements that might work well for you! There is one by Annie’s

4.31 from 165 votes (120 ratings without comment)

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